Course:                       Digital Marketing Toolkit

Course Code:              ANLTC 2016/04

Date:                           Friday 29th April 2016                        0930-1630

Description: Are you interested in using new technologies to market your library? Library users engage with digital tools in their daily lives and are used to using new technologies for communication. If you would like to try new ways to market your library services this course is for you!

Course Outline:

This one-day, hands-on workshop explores tools and concepts that can be used to market library and information services using new technologies. Delegates will have plenty of opportunity to practice throughout the day.

Programme includes:

  • Marketing with video
  • Online publishing platforms, including Microsoft Sway
  • Blogs and Tumblr
  • Augmented reality
  • Mobile Apps
  • Geolocational platforms
  • Increasing (and measuring) impact with Social Media
  • Other feely available online tools

The platforms and themes covered in the training are all available right now – this is not a workshop about ‘future trends’. The idea is that you’ll be able to implement changes and new ideas as soon as you return to your desks the following Monday…

Training documentation and links to useful websites will be provided on the day.

Audience:                   The course is directed at library staff who would like to use new technologies to market their library services. Although an awareness of social media would be an advantage, prior knowledge is not required.

Note:               Numbers are limited on this course

Host library:               Dublin Institute of Technology

Course Location:        Training Room 1, DIT Library, Aungier St. Dublin 2.

Presenter:       Ned Potter

Ned Potter is an Academic Liaison Librarian at the University of York, and a Trainer for various organisations in the UK including the British Library and the Bodleian in Oxford, as well as running workshops for PiCS in Australasia. His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at and on Twitter at @ned_potter.

Cost: €120